campaign calendars · Cohort
Campaign Calendar Foundations
Build a shared retail calendar that aligns stores, digital touchpoints, and partner activations.
Hypermarket Holiday Department Planning
Overview
Participants map seasonal beats, blackout windows, and owned moments without overlapping offers. The module focuses on operational rhythm rather than generic planning slides, using Code Flow’s calendar-based planning worksheets adapted for Korean retail calendars.
What is included
- Shared calendar schema with channel swimlanes
- Blackout and overlap detection checklist
- Retailer-specific milestone markers (holiday, local events)
- Handoff notes for merchandising and operations
- Printable wall calendar export
- Governance for last-minute changes
Outcomes
- Publish a single source calendar for the next two quarters
- Identify three conflict windows before they reach stores
- Agree on naming conventions for internal campaign codes
Lead: Haneul Park
Training Director with twelve years guiding omnichannel retail cohorts across APAC.
FAQ
Participant notes
“The Campaign Calendar Foundations module finally gave us one numbering system—our Tuesday sync stopped debating which “wave” we meant.”
Sora · Promotion lead · Seoul pantry retail group · 5/5 · survey
“Dense but fair. I wanted one more hour on partner overlays.”
Leo · Marketer, Busan · 4/5