Field notes

Practical writing for retail promotion teams—no miracle claims, just methods we teach in modules.

2025-02-12

Designing lift targets store teams actually use

Why laminated spreadsheets beat slick dashboards when floor managers run promotion weeks.

planningfield opsretail

Minseo Choi

2024-11-03

Spacing beats so app, CRM, and shelf tell one story in sequence—not three at once.

omnichanneltimingmessaging

Taeyang Kwon

2025-01-18

Tight spaces need tighter hierarchy—what we measure before approving mall kiosk creative.

kioskcreativemeasurement

Kyungseo Lee

2024-09-29

Three artifacts that keep post-workshop alignment from dissolving after lunch.

workshopsalignmentrituals

Haneul Park

2025-03-07

Lightweight fields that connect messaging changes to operational signals without pretending to be data science.

analyticstemplateshumility

Yuri Nam