promotions · Hybrid
Seasonal Lift Planning Intensive
Model lift targets with honest assumptions, then translate them into store-ready messaging cues.
Mall kiosk Spring Squad Planning
Overview
Teams stress-test lift scenarios, connect allocation thinking to shelf messaging, and leave with a seasonal planner draft that merchandisers can execute without re-briefing.
What is included
- Lift scenario worksheets with guardrails
- Allocation tiers translated to shopper language
- Risk coverage notes for stock-out messaging
- Role clarity between marketing and store leads
- Photo audit prompts for seasonal bays
- Peer review rubric for creative drafts
- Optional add-on: mentor review of one brief
Outcomes
- Complete one seasonal plan with messaging guardrails
- Document three operational risks with mitigation copy
- Align merchandising on two hero SKU stories
Lead: Minseo Choi
Planning consultant specializing in seasonal transitions for mixed-format retailers.
FAQ
Participant notes
“Seasonal Lift Planning Intensive reframed how we talk about allocation near the shelf—less spreadsheet, more shopper clarity.”
Jiwoo · Category manager · Google